In 2019, Blundstone embarked on a project to revolutionise their heavy-duty safety boots. After two years of research and development, the result was the Blundstone RotoFlex range. Designed for both men and women, RotoFlex uses advanced biomechanical principles to protect workers from injury through flexibility and stability.
Now, RotoFlex has been recognised with one of Australia’s most prestigious awards. The winners of the Good Design Awards were announced in September in front of over 1,000 guests from the design and architecture community.
The RotoFlex Safety Footwear received a Good Design Award Winner Accolade for outstanding design and innovation. The jury commented that the Blundstone RotoFlex Range “expertly adapts core design thinking.”
“An excellent use of research, interactive design and testing has produced a rugged, purpose-driven boot, the Blundstone RotoFlex Range is safe, comfortable and long lasting.”
The Good Design Awards are the highest honour for design and innovation in the country. They reward diverse projects across 11 design disciplines. Each year, the Awards celebrate the best new products and services on the Australian and international market.
The 2023 awards attracted high-quality design projects from Australia and around the world. These projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria.
Dr. Brandon Gien, CEO of Good Design Australia, said: “To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact.”
The Good Design Awards Jury spent two days at the Sydney Opera House, discussing and debating which projects should be recognised with the prestigious Good Design Award accolade.
“There are so many inspiring impact-led projects this year that have embraced the power of design as a problem-solving tool. Their design stories deserve to be recognised and celebrated at the highest level. We are proud to continue the legacy of celebrating design, and designers making a positive impact on our world. The Good Design Awards showcase what true design excellence looks like, to inspire others to greatness – that’s exactly what these Awards are about.”
Projects recognised with an Australian Good Design Award demonstrate excellence in professional design. They highlight the impact a design-led approach has on business success, as well as social and environmental outcomes.
Dr Brandon Gien, CEO of Good Design Australia, said that these awards: “Recognise and celebrate the transformative power of design to find innovative, customer-centric solutions to local and global challenges.”
