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More than a product: How Indigenous art is powering purpose

Picture of Geared Up Culcha Geared Up Culcha : 16 October 2025

At Blackwoods, we believe that progress means more than performance it means purpose. That’s why we’re proud to partner with Geared Up Culcha (GUC Industrial®), an Indigenous-owned business that’s reshaping how industrial products can deliver value not just through quality and reliability, but through cultural integrity and community impact.

A range rooted in culture

GUC Industrial® supplies a growing range of high-performance products to Blackwoods, including its 100% silicone sealant range, which features exclusive Indigenous artwork. These products are more than functional they’re a canvas for storytelling, identity, and reconciliation.

Each design is created in direct collaboration with Indigenous artists, ensuring that the artwork is authentic and meaningfully licensed. This isn’t just about aesthetics it’s about embedding culture into commerce in a way that honours tradition and supports economic empowerment.

Bianca Gardiner-Dodd: Art with intention

The artwork featured on GUC’s silicone sealants was created by Bianca Gardiner-Dodd, a proud Kamilaroi woman and contemporary Aboriginal artist. Her design reflects the coastal landscapes of Bundjalung Country, where she lives, and speaks to the interconnectedness of land, water, and community.

Bianca’s work is deeply personal and culturally rich. It draws from her heritage, her experience as a dancer and choreographer, and her commitment to sharing stories of strength, resilience, and connection. Through a licensed royalty model, Bianca receives ongoing remuneration for her work ensuring that her contribution is recognised not just artistically, but economically.

Her collaboration with GUC Industrial® is a powerful example of how Indigenous creativity can be embedded into everyday products, creating opportunities for education, visibility, and pride.

Indigenous Artist Bianca

Why it matters?

Choosing products from GUC Industrial® through Blackwoods means choosing purpose-driven procurement. Here’s how it makes a difference:

Cultural Integrity: Designs are created by Indigenous artists not appropriated ensuring authenticity and respect.
Fair Remuneration: Artists receive royalties, not just one-off payments, creating sustainable income streams.
Brand Differentiation: Products with purpose resonate with customers and stakeholders alike.
Procurement Alignment: Supports Indigenous procurement targets and Reconciliation Action Plans (RAPs).
Trust & Transparency: Clear agreements protect both creative and commercial interests.

Why Blackwoods?

Through our partnership with GUC Industrial®, Blackwoods offers customers a way to source industrial products that align with their values. Whether you're working toward RAP goals, building inclusive supply chains, or simply seeking high-quality solutions with deeper meaning, this range delivers.

Because at Blackwoods, we’re not just powering industry we’re powering progress. And together with GUC Industrial® and artists like Bianca Gardiner-Dodd, we’re helping build a future where culture, commerce, and community thrive side by side.

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